London – UK, April 14, 2004: Specialist digital sports agency Aura Sports, today announced that they had reached an agreement with Tottenham Hotspur Football Club to become exclusive sales agents for the football clubs official website www.spurs.co.uk.
Aura Sports will be looking to bring on board both long-term strategic partners and also to commercialise the websites traffic. Spurs.co.uk generates over 5.9m page impressions monthly, and has 443,000 unique users.
Sandie Murphy, Client Services Director of Aura Sports says:
“We are very happy to have reached this agreement with one of the biggest names in British football. Spurs have one of the largest and most loyal fan basses of all of the Premiership clubs and we are now looking to secure appropriate commercial partners for this passionate and knowledgeable audience.”
Matt House, Commercial Director of Spurs adds:
“It was very important for us as a club to select the correct commercial partner to help us to drive our digital revenues. Spurs fans have a long and proud tradition of being amongst the games savviest supporters and therefore needed to work with someone who was a specialist to this area, and that led us to Aura Sports, who have a very strong reputation within the sports industry.”
ENDS
For more information on Aura Sports visit www.aurasports.com
For more information please contact Mark Thursfield at MTA Media
Tel: 07780 991975 or via email: mark.thursfield@mtamedia.co.uk
NOTES:
The Aura Sports UK network currently delivers over 160 million page impressions monthly, with over 7.1 million unique users
- Sky Sports recently acquired a minority share in Aura Sports
- Aura Sports also covers sports sites on a pan-European basis
- Aura Sports was founded by Paul Wright and three former members of the Sports.com sales and marketing team.
- Aura Sports is a privately funded company based in Holland Park, London and Liverpool.
- Aura Sports is a digital sports agency, focussed on helping sports companies and rights owners maximise revenues from their digital properties.
- Aura Sports also represents Sky Sports official football club sites.
- Aura Sport was recently short-listed for the ‘Best New Business’ award at the National Business Awards and the New Media Age Awards
