Kennet District Council has signed a two-year partnership agreement with the ASA to deliver the Kellogg’s ASA Awards Scheme and the ASA National Plan for Teaching Swimming (NPTS).
The Kennet Swim School operates across three sites in Devizes, Marlborough and Tidworth and there are presently over 1,200 children enrolled. Kennet is also seeking to gain Aquamark accreditation, the ASA’s swimming programme quality scheme.
The Swim School also has a further 100 children engaged in one to one swimming lessons.
Julian Hookins, Devizes Leisure Centre Manager, said: “Kennet District Council is always looking at ways of improving the quality of swimming provision in the area, using the ASA as a support partner to do this. We are currently going through the self assessment procedure in order to gain Aquamark accreditation which will give both our swim scheme and the teachers who operate the scheme the recognition they deserve.”
Bruce Learner, Corporate Social Responsibility Manager at Kellogg’s, said: “Kellogg’s has been working in partnership with the ASA since 1997, investing £1 million a year between 2006 and 2008. We’re passionate about promoting the ongoing benefits of physical activity and hope to break down barriers that prevent families from participating in swimming through the Kellogg’s Swim Active programme.”
Councillor Paula Winchcombe, Chairman of the Community Development Executive, said: “Kennet District Council is firmly committed to ensuring children and adults of all ages and abilities have the opportunity to develop their swimming ability. This partnership with the ASA will continue to allow us to develop the scheme that we offer. We are also extremely excited about the possibility of gaining the nationally recognised Aquamark accreditation which will finally give the Kennet Swim School the recognition that it deserves”.
-ENDS-
For more information contact the ASA Marketing Officer Esther Hope on 01509 632238, 07917 876459 or email esther.hope@swimming.org.
The ASA is the English National Governing Body for Swimming, Diving, Water Polo, Open Water, and Synchronised Swimming. It organises competition throughout England, establishes the Laws of the Sport and operates comprehensive certification and education programmes for Teachers, Coaches and Officials as well as its renowned Learn To Swim Awards scheme. The ASA supports 1,220 affiliated swimming clubs through a National/Regional/County structure. The ASA aims to ensure everybody has an opportunity to learn to swim.
About Kellogg’s
The Kellogg Company was founded in 1906 and today produces 40 different cereals including popular brands such as Special K, Cornflakes and Coco Pops, and 56 different snacks including brands such as Nutri-Grain and Special K snacks. Kellogg’s has been a partner of the ASA and British Swimming for 13 years, sponsoring the Kellogg’s ASA Awards and enabling over 50,000 people to take up swimming as part of an active lifestyle.
About Speedo®
The world’s leading swimwear brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.
