North Shropshire District Council has signed a one year agreement with the ASA to deliver the National Plan for Teaching Swimming (NPTS) and Kellogg’s ASA awards scheme.
The agreement covers its two sites in Shropshire; Market Drayton Swimming Centre and Whitchurch Swimming Centre and now the NPTS will benefit the 800 people that access swimming lessons each week.
The NPTS is a programme that takes non-swimmers from learning to swim through to full competence in the water.
North Shropshire District Council swim schemes have been developed over the last 14 years and promising swimmers are given the opportunity to pass through to the local swimming clubs.
Councillor Averil MacDonald, Portfolio Holder for Healthier Communities at North Shropshire District Council said: “The Kellogg’s ASA Awards will bring more variety to our swimming programme and enhance the sessions offered to our customers, whatever their age or ability. There will be increased opportunities available for swimmers and the Kellogg’s ASA Awards Scheme will enhance the knowledge and experience of the teachers at our swimming centres.
“North Shropshire District Council is proud to work with organisations such as the ASA to help North Shropshire residents become healthier and more active.”
Bruce Learner, Corporate Social Responsibility Manager at Kellogg’s, said: “Since our partnership with the ASA began in 1997, more than 13 million swimming awards have been presented to youngsters across the country, making it the most successful awards scheme in British sport. We celebrate this success at the Kellogg’s Swimtastic Awards every year to recognise those pool based projects that benefit the community the most.”
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For more information contact the ASA Marketing Officer Esther Hope on 01509 632238, 07917 876459 or email esther.hope@swimming.org.
The ASA is the English National Governing Body for Swimming, Diving, Water Polo, Open Water, and Synchronised Swimming. It organises competition throughout England, establishes the Laws of the Sport and operates comprehensive certification and education programmes for Teachers, Coaches and Officials as well as its renowned Learn To Swim Awards scheme. The ASA supports 1,220 affiliated swimming clubs through a National/Regional/County structure. The ASA aims to ensure everybody has an opportunity to learn to swim.
About Kellogg’s
The Kellogg’s Company was founded in 1906 and today produces 40 different cereals including popular brands such as Special K, Cornflakes and Coco Pops, and 56 different snacks including brands such as Nutri-Grain, FruitaBu and Special K snacks.
About Speedo®
Synonymous with swimwear, the iconic brand celebrates 80 years of dominance creating revolutionary new technologies, designs and innovations. In the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefines swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created; meanwhile designer collaborations with Comme des Garçons put Speedo® at the cutting edge of design. As the world’s leading swimwear brand, Speedo® is passionate about life in and around the water, supporting swimming from beginners through to elite level, including the phenomenal Michael Phelps. Speedo® is owned by Pentland Brands and distributed in over 170 countries around the world; to find out more visit: www.speedo.com. SPEEDO, the ARROW device, FASTSKIN, LZR PULSE and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.
