For Immediate Release

AURA SPORTS AND AURA PLAY ANNOUNCE

CODEMASTERS AGREEMENT

London – September 15, 2004: Specialist digital sports agency, Aura Sports and sister company Aura Play, who specialise in music and entertainment properties, today announced that they had been jointly appointed by Codemasters to commercialise the company’s website www.codemasters.co.uk. Codemasters is a leading developer and publisher of world-class video games and the company has enjoyed 60 no 1 games in the games charts, with key brands including Colin McRae Rally, TOCA Race Driver, LMA Manager and the Club Football range of team specific titles.

This is the first time that Codemasters have commercialised its website, which attracts over 20 million page impressions monthly, the majority of users are 16-24 males, with high disposable income.

Codemasters.co.uk hosts a range of different features including game downloads, game support, e-commerce, online gaming, games news, and interactive forums.

Paul Wright MD of Aura Sports says:

“The Codemasters website enjoys high levels of very commercially valuable traffic. Between Aura Sports and Aura Play we will be looking to reach agreement with a series of appropriate partners to work together with on the site. This is very much a first, both in the fact that Codemasters have never commercialised their website before, but also this will be the first time that Aura Sport and Aura Play have worked jointly with the same client. Aside from delivering relevant and appropriate advertisers to Codemasters websites, we -

will be looking to develop a series of in-game partnerships for games that are in development still.”

Nick Pili, Head of Interactive Advertising at Codemasters adds:

“We are very happy to be working with Aura Sports and Aura Play on this project. Like Aura Sports we work closely with some of the biggest names in football, including the England team, Manchester Utd, Arsenal, Chelsea, Liverpool and Tottenham, producing their official games, as well as producing many top selling motor sport and music based games, which sit perfectly in Aura Play’s field of expertise.”

ENDS

For more information on Aura Sports visit www.aurasports.com

For more information on Aura Play visit www.auraplay.com

For more information please contact Mark Thursfield at MTA Media

Tel: 07780 991975

For additional information on Codemasters please contact Richard Eddy or Max Everingham at Codemasters on 01926 814 132

NOTES:

• The Aura Sports UK network currently delivers over 160 million page impressions monthly, with over 7.1 million unique users

• Sky Sports recently acquired a minority share in Aura Sports

• Aura Sports also covers sports sites on a pan-European basis

• Aura Sports was founded by Paul Wright and three former members of the Sports.com sales and marketing team.

• Aura Sports is a privately funded company based in Holland Park, London and Liverpool

• Aura Sports is a digital sports agency, focussed on helping sports companies and rights owners maximise revenues from their digital properties.

• Aura Sports also represents Sky Sports official football club sites

• Aura Sport was recently short-listed for the ‘Best New Business’ award at the National Business Awards and the New Media Age Awards

About Aura Play

• Aura Play was launched in June 2003 to work in conjunction with Media Owners in the fields of music and entertainment

• The Aura Play network currently delivers over 35 million page impressions monthly, with over 2.25 million unique users

• Aura Play is a wholly owned subsidiary of Aura Sports