London – February 11, 2004: Aura Play, the specialised digital sales and sponsorship company, focused on the film, music and entertainment sector, and Wippit the world’s first legitimate P2P music subscription service, have today announced that Aura Play will provide exclusive sales and sponsorship services for Wippit.

This appointment gives Aura Play the opportunity to offer advertises access to a sophisticated, upscale, music-loving audience in a safe and legitimate environment.

Wippit has over 170,000 registered users who receive a weekly newsletter. Wippit subscribers pay an annual £30 subscription allowing them to legally and safely download from a repertoire of more than 60,000 tracks. Wippit has an existing agreement with EMI and is also currently in negotiations with other major labels.

Robert Black, Director of Aura Play comments:

“Wippit has pioneered legitimate file share, without the risk of your PC being infected with Spyware. They have changed the environment and we can introduce advertisers to a hugely marketable audience of tech savvy early adopters who repeatedly return to the site for its content. The fact that it is cheap, easy to use and legal combined with Wippit’s relationships with the major record labels means that this audience is going to grow and grow.”

Paul Myers, CEO and Founder of Wippit adds:

“We are very happy to have reached this agreement with Aura Play. We are always looking for ways to maximise revenue opportunities with Wippit and we have known what a valuable user-base we have. Aura Plays’ expertise can provide us with an invaluable tool as our customer base expands. Aura Play share our vision that music downloads are going to be increasingly the way that the music industry is turning to in order to deliver its products.”

Ends

For more information please contact Mark Thursfield at MTA Media

Tel: 07780 991975 or www.mark.thursfield@mtamedia.co.uk

or visit www.auraplay.com

or visit www.wippit.com

ABOUT AURA PLAY

Aura Play is a digital music and entertainment agency, focusing on helping music and entertainment companies maximize revenues from their digital properties.  The company will also provide advertisers with a clear understanding of all the opportunities that are available to them in this field.

Aura Play was launched in June 2003 and is based in Holland Park, West London.