London - December, 2003: Aura Play, the specialised digital sales and sponsorship company, focused on the film, music and entertainment sector, has concluded an agreement with the music and entertainment magazine Word, to be the exclusive sales and sponsorship partner of the magazines website, www.wordmagazine.co.uk.

Aura Play’s remit is to develop revenue streams that will enable the site to become as comprehensive a guide as the print version of the magazine. Mark Ellen, Jerry Perkins and David Hepworth launched Word in February 2003, with an agenda of creating an intelligent, well-written magazine covering music and entertainment, appealing to a more sophisticated target market.

Robert Black, Director of Aura Play comments:

“Word is a great magazine. It covers an eclectic range of music and entertainment. It is intelligently written with thought provoking articles and sharp reviews there is definitely place for the content online. The magazines readership is men in from 30-55. They are confident about themselves and have money in their pockets. We are in no doubt that expanding Word’s web presence will be something that the brands and agencies respond very positively to.”

Mark Ellen adds:

“We are looking to grow our online presence and provide our users with the quality content that we are known for, whilst working with commercial partners that will both compliment the editorial and will prove attractive to our users. Aura Play have been instrumental in us taking this route and we look forward to a long and successful relationship between the two companies.”

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For more information please contact Mark Thursfield at MTA Media

Tel: 07780 991975 or www.mark.thursfield@mtamedia.co.uk  or visit www.auraplay.com

ABOUT AURA PLAY

Aura Play is a digital music and entertainment agency, focusing on helping music and entertainment companies maximize revenues from their digital properties.  The company will also provide advertisers with a clear understanding of all the opportunities that are available to them in this field.

Aura Play was launched in June 2003 and is based in Holland Park, West London.