London - April 2005.  Aura Play, the UK’s most innovative, entertainment-based, digital sales and marketing services agency, today announced that they had reached an agreement to provide Bore Me www.boreme.com, the world’s largest collection of entertaining viral emails, with a full suite of sales and marketing services.

These services include sponsorship and sales services as well as the seeding of viral emails.

Set up in 2001, Bore Me is a voice for the viral generation and has established itself as the leading global brand in online viral entertainment. Bore Me regularly attracts national and international media coverage, across newspapers, magazines, online publications and TV. Over 100,000 people visit Bore Me daily with over 1 million unique visitors a month.

Robert Black, Director of Aura Play comments;

“Bore Me encapsulates the spirit of modern digital entertainment, and is a perfect fit with Aura Play’s strategy of working with the most innovative digital entertainment destinations. Digital media is at its best when it allows users to take their entertainment in bite-sized chunks and Bore Me is a perfect example of this.”

Richard Leishman, Managing Director of Bore Me adds;

“We wanted a commercial partner that understands Bore Me’s market position, and has a similar approach and understanding of the digital landscape. The digital entertainment industry will continue to grow and change on an almost daily basis. In Aura Play we have found a dedicated partner who understands what is happening commercially and implicitly recognises the trends and technologies that are shaping the industry.”