The ASA East Region's Vision is:

TO ENABLE EVERYONE TO BENEFIT FROM SWIMMING

The Core Values which will underpin all decisions made by the Region, and guide the way the Region works, have been defined as:

• Be athlete focused
• Value and invest in people
• Work to ensure equality
• Ensure continuous improvement

With a clear vision, and core values, the Region is well placed to ensure its aims are achieved, and to deliver opportunities at all levels of the sport.