Kellogg's Swim Active
Kellogg’s Swim Active is a UK-wide programme to provide young people and their families with easier access to swimming facilities. It aims to break down the barriers which prevent people participating to ensure everybody has the opportunity to enjoy swimming as part of a healthy balanced lifestyle.
Delivered in conjunction with the Amateur Swimming Association, the Swim Active programme represents part of a £3 million investment over three years from the cereal giant to support swimming and its aquatic disciplines from grass roots to the Olympic podium.
Kellogg’s is committed to educate consumers that exercise, together with a balanced diet, is integral to a healthy lifestyle.
The Kellogg’s Swim Active programme in England has been match-funded by the National Sports Foundation, a Government-led initiative designed to facilitate and encourage partnerships between private investors and community sports projects in England.
LONDON
The Kellogg’s Swim Active London scheme is provided in conjunction with GLL and offers weekly drop-in sessions at pools across Newham, Hackney and Tower Hamlets. Swimming teachers and extra lifeguards are provided to offer advice and support to participants.
EAST
The Kellogg’s Swim Active Ipswich Indian Sports Project aims to improve the health and well-being of primary school children and their families from the Indian community in Ipswich by encouraging and enabling them to participate in regular swimming sessions. Two one-hour sessions each week (one for males and one for females) with qualified swimming instructors are hosted at Fore Street Baths.
The Kellogg’s Swim Active Splash Epping Forest provides opportunities for disabled youngsters aged 8-18 and their carers to enjoy water activity under the supervision of a qualified hydrotherapy teacher. Weekly hour-long sessions are held at the Waltham Abbey Swimming Pool and participants are from the Epping Forest District.
The Kellogg’s Swim Active Ipswich Sporting Rewards Project provides schools with a means to rewarding pupils for good behaviour. Free family swim vouchers are valid for a month and are distributed via schools in deprived areas of Ipswich.
The Kellogg’s Swim Active Norwich Project has introduced a swimming club in the North Earlham, Larkman and Marlpit areas of the city. Based at Earlham High School Swimming Pool, the club aims to provide opportunities for families to increase their levels of activity in a fun and enjoyable environment.
SOUTH EAST
The Kellogg’s Swim Active Brighton and Hove project runs during school holidays and encourages school children and their families into local pools. Primarily based at inactive families, it will include physical activity and healthy eating guidance for participants.
The Kellogg’s Swim Active Aylesbury project links into the local Passport to Leisure scheme to provide low-income families with reduced-price access to swimming. Activities will be organised during school holidays and transport will be provided to ensure families are able to attend sessions.
SOUTH WEST
The Kellogg’s Swim Active West Devon scheme, based at Kelly College in Tavistock, provides free swimming lessons to primary school children who are not currently on a learn to swim programme. 160 children are expected to benefit from the scheme, which runs over 10 weeks.
The Kellogg’s Swim Active East Devon project aims to encourage family activity by providing swimming pool access at pools currently not available to the general public. Qualified teachers and childcare workers will assist families and single parents with more than one child and pathways are available to link into Exmouth Swimming and Lifesaving Club.
The Kellogg’s Swim Active Somerset project encourages young children and their families to enjoy swimming as part of healthy lifestyle. Subsidised sessions are provided and the project hopes to address transport issues and establish lifestyle and exercise habits in the West Somerset areas of Minehead, Watchet, Williton, Sedgemoor and Bridgwater.
EAST MIDLANDS
The Kellogg’s Swim Active Derby project is aimed at primary school children and their families, in particular those who currently find accessing water-based activities difficult. The programme is run in conjunction with Walbrook Housing and aims to get families into the water and promote the health benefits.
The Kellogg’s Swim Active Bassetlaw project aims to get families ‘More Active More Often’. Family-orientated activities will be offered during school holidays, supported by qualified ASA teachers.
WEST MIDLANDS
The Kellogg’s Swim Active Wolverhampton project has adopted a three-tiered approach that aims to tackle childhood obesity, engage the city’s black and ethnic minority communities and work with children who have a fundamental fear of the water.
The Kellogg’s Swim Active mini-polo! project aims to develop opportunities for children in Telford aged 9-11 to take part in mini-polo! It will focus on children who have a fear of water or lack confidence in their abilities.
NORTH EAST
The Kellogg’s Swim Active BD3 4All project is an innovative pilot aimed at addressing the barriers to swimming participation in Bangladeshi and Pakistani communities in Bradford. It promotes healthy and active lifestyles through recreational and learn to swim opportunities.
NORTH WEST
The Kellogg’s Swim Active Trafford programme provides free swimming for primary school children during the school holidays and offers structured sessions including mini-polo!, Flip n’ Fun and aquadance and disco sessions.
SCOTLAND
The Kellogg’s Swim Active Scottish Diving project aims to pilot DiveSkills – Scottish Swimming’s entry level diving programme. The scheme will be based at Edinburgh, Aberdeen, Ayr and Dundee.
The Kellogg’s Swim Active Scottish Water Polo project aims to introduce mini polo to school children in the East Dumbartonshire Council area as a pilot for the PoloSkills programme.
The Kellogg’s Swim Active Scottish SwimFest projects provide new sporting and health opportunities for children in six local authority areas. If successful, the initiative will ultimately be implemented in all 32 local authority areas of Scotland.
The Kellogg’s Swim Active East Ayrshire project offers weekly school swimming lessons to primary school children over a year. Promoting the benefits of school swimming to local authorities, the project will deliver the Scottish Swimming National Swimming Awards.
NORTHERN IRELAND
The Kellogg’s Swim Active Ulster project offers swimming lessons and water-based activities to encourage primary school children and their families to enjoy a healthier lifestyle through family exercise.
For more infomation on a Swim Active project in your area, please contact your Regional Office (England only) CLICK HERE for details.
For all Swim Active projects outside of England, please contact your National Governing Body. CLICK HERE for details.
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