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Sean Jefferson leads the global sponsorship and content division at Mindshare, one of the world’s leading media agencies and part of Group M, the media parent company of WPP.
Across Mindshare’s global network of 67 offices he leads teams of specialists consulting on, developing and executing sponsorships and content properties – such as the UEFA Champions League for Ford, FIFA World Cup 2010 for Castrol, LG in Formula One, original programming content and media partnerships for HSBC, Nike and Unilever and support for the commercial and sales strategies of rights owners such as Manchester United and the European Tour.
He has worked for over 20 years in sponsorship, advertising, event marketing and PR, across major international sports, music and media partnerships.
Before joining MindShare, Sean was Global Sponsorship Director at Diageo where he managed the company’s global sponsorship and events portfolio, for brands such as Johnnie Walker, Smirnoff and Guinness, negotiating deals in Formula One (McLaren Mercedes), rugby (Guinness Premiership) and ICC Cricket World Cup.
Previously, he has represented General Motors, Hyundai, Sony PlayStation, MasterCard, Barclaycard, Sky TV, for agencies such as the Lowe Group and Octagon. Major projects include Euro 96 and 2000, World Cup ’98 and 2002, Rugby World Cup 91 and 95 and Barclaycard Premiership; while at Bass Brewers he led the way in the sponsorship market with the Carling Premiership and the T in The Park festival.
Sean is an active member of the World Economic Forum’s Global Agenda Council on the Role of Sports in Society. He is also a lifelong, long-suffering supporter of Southampton FC. |
