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Roger Pride began his career in the travel/tourism industry with Pickfords Travel before moving to Avis Rent-A-Car.
Roger then had a brief spell outside the travel industry with Golley Slater and Partners, one of Wales' leading advertising agencies, before joining the Wales Tourist Board eventually becoming Director of Marketing.
At the Wales Tourist Board he was responsible for developing all aspects of the Boards Marketing Strategy. He has a particular interest in Destination Branding. He has jointly edited 2 major books on branding places as well as contributing to other branding texts. He developed the branding strategy for Wales Tourist Board, which led to several award winning campaigns for creativity and effectiveness.
He is currently Director of Marketing with the Welsh Assembly Government. In this role he is responsible for all aspects of Wales Marketing Strategy in the fields of tourism, trade and investment and business development. He is also responsible for the professional development of all marketing staff throughout the Welsh Assembly Government. He also advises the First Minister on the wider brand strategy for Wales.
He is a Director of Ryder Cup Wales 2010 Ltd and is on the Wales board of the Chartered Institute of Marketing.
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