Kevin Roberts was the launch editor of Sport Business International in 1996. Since then he has overseen the development of the monthly magazine and Sportbusiness.com, the world’s leading on-line source of information about the business of sport.

Roberts was previously a director of Plus Public Relations Ltd and cut his teeth in the business of sport in the early 1990s. As deputy director for communications at CPMA group, he was responsible for media management at the 1991 Rugby World Cup, and the World Student Games among other projects.

He has chaired and spoken at numerous international conferences including the International Olympic Committee’s Conference on Sport and New Media (Lausanne 2000) the General Association of International Sports Federation’s SportAccord (Madrid 2003 and Lausanne 2004), the FT Sports Marketing Conference (London 2003) and the Marketing Magazine Sports Marketing Conference (2004), the Australian Leader in Sport Conference (Perth 2004)  and various editions of Sportel in Monaco and Miami.

He is a regular media spokesman on sport sector issues, including a weekly spot on CNBC’s Morning Reports, and has written for a range of national and international publications.