Communication is vital to the effective support of clubs in the region, and to aquatic development across the region, be it learning to swim, swimming for fun/fitness or competitive swimming.  The website is a key method of communication, offering news stories, event details, results, information on each discipline and links to other useful websites.  The region sends two e-newsletters per month, focusing on education/workforce development, and a general newsletter.  There is also a report each month in the asa publication ‘Swimming Times’.  Communication and Public Relations are managed by the region’s PR Officer.