| YOUTH & SPORT |
| Packaging your sport for a younger generation |
| Bob Elphinston, President, FIBA |
| Getting the most out of the latest media applications |
| Pierre Germeau, Head of Digital Media SINERGI Sports Consulting |
| Professional sport and youth: |
| Carol Isherwood, Member of the IRB Rugby Committee, IRB Women’s Rugby |
| Riikka Rakic, Communications Manager, FIS |
| REVENUE GENERATION |
| Which potential revenue streams for your sport? |
| Charlie Wijeratna, Director of Commercial Negotiations, London Organising Committee of the Olympic Games and Paralympic Games |
| Go figure! – What your (potential) sponsor really wants to hear about your sport/event: |
| Sandra Greer, Consultant, IFM/SMS & Ulrich Lacher, Director, IFM/SMS |
| IF revenue generation strategies |
| Christophe Troendle, Director General, FIH |
| Simon Toulson, Secretary General, ICF |
